Case Study: Amazon Gaming Fest – March 2025

Campaign Duration: 29th March to 3rd April 2025
Powered by: Amazon and Intel
Executed by: Maverik (a Basik Marketing company)

Objective

Amazon Gaming Fest is Amazon’s flagship campaign tailored for India’s gaming audience. The March 2025 edition aimed to:

• Promote gaming-related deals across laptops, accessories, and peripherals

• Drive traffic and conversions on Amazon during the sale period

• Engage the gaming community through creator-led activations

• Build awareness using interactive and community-driven formats

Participating Brands

The campaign was spearheaded by Amazon and Intel, with participation from leading OEMs including HP, ASUS, MSI, Lenovo, and Acer. Accessory brands such as LG (monitors), Logitech (keyboards and mice), and Razer (headsets) were also part of the promotion.

Campaign Concept & Execution

The campaign followed a dual approach—high-impact creator collaborations paired with interactive audience engagement:

• Valorant Showdown (March 30): A live-streamed tournament featuring 10 gaming creators split into two teams, competing for a prize pool of INR 1,00,000.

• Wishlist Challenge: Audiences were invited to curate their dream Amazon gaming wishlist (up to INR 1 lakh). The winner took home the products on their wishlist, generating thousands of unique product explorations and entries.

Content formats included:

• YouTube livestreams and in-stream deal walkthroughs

• Instagram Reels, posts, and stories

• Twitter-led real-time conversations and callouts

This ensured omnichannel awareness, participation, and conversions across India’s gaming ecosystem.

Influencer Participation

A total of 11 top-tier and mid-tier gaming creators participated, including:

• Triggered Insaan (13.3M YouTube, 10.6M Instagram) – Led mass awareness

• Mizo is Live (452K YouTube, 703K Instagram) – Drove strong engagement

• Rakazone (505K YouTube, 116K Instagram) – Added tournament credibility

• Other creators: Redparasite, Smitha Plays, Zishu, Fa2, Abhi9av, Sensei, Vanshaj, and Casper

Each creator contributed with content across livestreams, Reels, static posts, and campaign integrations, ensuring widespread visibility and authentic reach.

Performance & Results

• Targeted Views: 3 Million

• Achieved Views: 4.2 Million+

• Targeted Impressions: 6 Million

• Achieved Impressions: 7 Million+

• Wishlist Entries: 5,000+ curated submissions

Creators reported increased engagement and comment volumes, while product interest surged across featured brands. Audience participation and interaction outperformed all benchmarks.

Why It Worked

• Participatory Format: The Wishlist Challenge turned shoppers into active campaign contributors.

• Creator-Led Discovery: Real-time walkthroughs and tournament hype made product exploration entertaining and trusted.

• Multi-Platform Momentum: YouTube, Instagram, and Twitter were synchronized for maximum reach and storytelling depth.

Brand Impact

This format is ideal for:

• E-commerce brands looking to activate seasonal promotions in the gaming category

• Non-endemic brands entering the gaming space through creator-led content

• Marketers exploring deeper commerce strategies powered by influencers

Conclusion

Amazon Gaming Fest – March 2025 wasn’t just a sale. It was a content-rich, creator-first campaign that blended commerce with community. Executed by Maverik, a Basik Marketing company, the campaign showcased the future of interactive, performance-driven marketing for gaming audiences in India.