Case Study: Convergence 2023

Campaign Duration: 14th to 17th December 2023
Powered by: Riot Games
Executed by: The Esports Club

Objective

• Host India’s first-ever international Valorant LAN event.

• Connect Indian esports fans with global esports excellence.

• Deliver a world-class esports experience through immersive event design.

• Strengthen India’s positioning on the global Valorant and esports map.

Participating Teams

The tournament featured five global partnered Valorant teams from:

• Brazil, Korea, Europe, and Turkey
  Along with:

• One Indian team qualifying through a national qualifier.

Campaign Concept & Execution

• End-to-End Execution: The Esports Club managed full-scale event operations, including broadcast production, tournament management, hospitality, brand integration, and fan experiences.

• Fan-Centric Engagement: On-ground activations, meet-and-greets, and immersive experiences created strong fan involvement.

• Content Creation: High-quality digital content amplified the tournament’s presence across social media and streaming platforms.

• Cultural Convergence: The event wasn't just about matches — it celebrated gaming culture, international camaraderie, and India's esports pride.

Influencer and Community Participation

• Key Indian gaming personalities, streamers, and community leaders amplified the event through social media, live event attendance, and coverage.

• Organic fan-driven content further boosted digital engagement across YouTube, Instagram, and X (formerly Twitter).

Performance & Results

• Live Audience: Thousands of fans attended the venue, creating an electrifying atmosphere.

• Digital Reach: Millions of impressions across Riot Games and The Esports Club platforms.

• Global Attention: Convergence 2023 captured international media coverage, spotlighting India’s esports capability.

• Fan Sentiment: Overwhelmingly positive, with attendees and viewers praising the world-class execution and experience.

Why It Worked

• First-of-Its-Kind Event: Brought international Valorant competition to India for the first time.

• Immersive Experiences: Seamless offline and online integration kept fans engaged throughout.

• Global + Local Connection: International teams competing alongside Indian talent built deeper fan resonance.

• Execution Excellence: The Esports Club’s full-stack delivery ensured a premium, glitch-free experience.

Brand Impact

This format is ideal for:

• Gaming publishers looking to expand into new regions with immersive fan engagement.

• Tech brands wanting association with high-energy, next-gen entertainment.

• Marketers aiming to build strong cultural moments around gaming and esports.

Conclusion

Convergence 2023, presented by The Esports Club in partnership with Riot Games, was a defining moment for Indian esports — delivering India’s first international Valorant LAN with global standards of competition, storytelling, and fan experience. It set a new benchmark for what’s possible in the Indian gaming ecosystem.