Convergence 2023

Convergence 2023

Convergence 2023

10M

Views

200M

Impressions

40,000

Peak Concurrent Viewers

,

Case Study: Convergence 2023

Campaign Duration: 14th to 17th December 2023
Powered by: Riot Games
Executed by: The Esports Club

Objective

  • Host India’s first-ever international Valorant LAN event.

  • Connect Indian esports fans with global esports excellence.

  • Deliver a world-class esports experience through immersive event design.

  • Strengthen India’s positioning on the global Valorant and esports map.

Participating Teams

The tournament featured five global partnered Valorant teams from:

  • Brazil, Korea, Europe, and Turkey
    Along with:

  • One Indian team qualifying through a national qualifier.

Campaign Concept & Execution

  • End-to-End Execution: The Esports Club managed full-scale event operations, including broadcast production, tournament management, hospitality, brand integration, and fan experiences.

  • Fan-Centric Engagement: On-ground activations, meet-and-greets, and immersive experiences created strong fan involvement.

  • Content Creation: High-quality digital content amplified the tournament’s presence across social media and streaming platforms.

  • Cultural Convergence: The event wasn't just about matches — it celebrated gaming culture, international camaraderie, and India's esports pride.

Influencer and Community Participation

  • Key Indian gaming personalities, streamers, and community leaders amplified the event through social media, live event attendance, and coverage.

  • Organic fan-driven content further boosted digital engagement across YouTube, Instagram, and X (formerly Twitter).

Performance & Results

  • Live Audience: Thousands of fans attended the venue, creating an electrifying atmosphere.

  • Digital Reach: Millions of impressions across Riot Games and The Esports Club platforms.

  • Global Attention: Convergence 2023 captured international media coverage, spotlighting India’s esports capability.

  • Fan Sentiment: Overwhelmingly positive, with attendees and viewers praising the world-class execution and experience.

Why It Worked

  • First-of-Its-Kind Event: Brought international Valorant competition to India for the first time.

  • Immersive Experiences: Seamless offline and online integration kept fans engaged throughout.

  • Global + Local Connection: International teams competing alongside Indian talent built deeper fan resonance.

  • Execution Excellence: The Esports Club’s full-stack delivery ensured a premium, glitch-free experience.

Brand Impact

This format is ideal for:

  • Gaming publishers looking to expand into new regions with immersive fan engagement.

  • Tech brands wanting association with high-energy, next-gen entertainment.

  • Marketers aiming to build strong cultural moments around gaming and esports.

Conclusion

Convergence 2023, presented by The Esports Club in partnership with Riot Games, was a defining moment for Indian esports — delivering India’s first international Valorant LAN with global standards of competition, storytelling, and fan experience. It set a new benchmark for what’s possible in the Indian gaming ecosystem.


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Address - 3rd Floor, No:228, 6th A Main Rd,
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Kalyan Nagar,
Bengaluru, Karnataka 560043

©

2025

by Basik Marketing Pvt. Ltd.

Terms of Use

Privacy Policy

Disclaimer

basik logo

Basik Marketing is the go-to marketing company for Gaming and Esports, providing comprehensive services and solutions to help you reach your business goals.

Ariba Network.

Contact Info:

Email ID – admin@basikmarketing.in

Address - 3rd Floor, No:228, 6th A Main Rd,
HRBR Layout 2nd Block,
Kalyan Nagar,
Bengaluru, Karnataka 560043

©

2025

by Basik Marketing Pvt. Ltd.

Terms of Use

Privacy Policy

Disclaimer

basik logo

Basik Marketing is the go-to marketing company for Gaming and Esports, providing comprehensive services and solutions to help you reach your business goals.

Ariba Network.

Contact Info:

Email ID – admin@basikmarketing.in

Address - 3rd Floor, No:228, 6th A Main Rd,
HRBR Layout 2nd Block,
Kalyan Nagar,
Bengaluru, Karnataka 560043

Links
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©

2025

by Basik Marketing Pvt. Ltd.

Terms of Use

Privacy Policy

Disclaimer