10M
Views
200M
Impressions
40,000
Peak Concurrent Viewers
Case Study: Convergence 2023
Campaign Duration: 14th to 17th December 2023
Powered by: Riot Games
Executed by: The Esports Club
Objective
Host India’s first-ever international Valorant LAN event.
Connect Indian esports fans with global esports excellence.
Deliver a world-class esports experience through immersive event design.
Strengthen India’s positioning on the global Valorant and esports map.
Participating Teams
The tournament featured five global partnered Valorant teams from:
Brazil, Korea, Europe, and Turkey
Along with:One Indian team qualifying through a national qualifier.
Campaign Concept & Execution
End-to-End Execution: The Esports Club managed full-scale event operations, including broadcast production, tournament management, hospitality, brand integration, and fan experiences.
Fan-Centric Engagement: On-ground activations, meet-and-greets, and immersive experiences created strong fan involvement.
Content Creation: High-quality digital content amplified the tournament’s presence across social media and streaming platforms.
Cultural Convergence: The event wasn't just about matches — it celebrated gaming culture, international camaraderie, and India's esports pride.
Influencer and Community Participation
Key Indian gaming personalities, streamers, and community leaders amplified the event through social media, live event attendance, and coverage.
Organic fan-driven content further boosted digital engagement across YouTube, Instagram, and X (formerly Twitter).
Performance & Results
Live Audience: Thousands of fans attended the venue, creating an electrifying atmosphere.
Digital Reach: Millions of impressions across Riot Games and The Esports Club platforms.
Global Attention: Convergence 2023 captured international media coverage, spotlighting India’s esports capability.
Fan Sentiment: Overwhelmingly positive, with attendees and viewers praising the world-class execution and experience.
Why It Worked
First-of-Its-Kind Event: Brought international Valorant competition to India for the first time.
Immersive Experiences: Seamless offline and online integration kept fans engaged throughout.
Global + Local Connection: International teams competing alongside Indian talent built deeper fan resonance.
Execution Excellence: The Esports Club’s full-stack delivery ensured a premium, glitch-free experience.
Brand Impact
This format is ideal for:
Gaming publishers looking to expand into new regions with immersive fan engagement.
Tech brands wanting association with high-energy, next-gen entertainment.
Marketers aiming to build strong cultural moments around gaming and esports.
Conclusion
Convergence 2023, presented by The Esports Club in partnership with Riot Games, was a defining moment for Indian esports — delivering India’s first international Valorant LAN with global standards of competition, storytelling, and fan experience. It set a new benchmark for what’s possible in the Indian gaming ecosystem.