4M
Views
300M
Impressions
25000
Peak Concurrent Viewers
Case Study: S8UL Gaming Festival
Campaign Duration: 29th to 30th July 2023
Powered by: S8UL
Executed by: The Esports Club
Objective
Celebrate gaming culture by uniting fans, creators, and brands.
Deliver India’s largest influencer-driven gaming festival.
Create immersive on-ground experiences alongside massive digital impact.
Establish a new benchmark for creator-led, community-first gaming events.
Participating Brands
The S8UL Gaming Festival featured strategic brand partnerships with:
Lenovo, Intel, BookMyShow, Glance, Blue Tokai, and others.
Participating brands activated through showcases, experiential zones, and creator integrations.
Campaign Concept & Execution
Full-Scale Event Management: The Esports Club handled influencer management, brand showcases, live zones, digital amplification, activations, and broadcast production.
Influencer-Led Format: 30+ top gaming creators engaged fans through meet-and-greets, competitions, and live interactions.
Immersive Brand Showcases: Custom setups enabled experiential marketing directly to the gaming and Gen Z audience.
Community-First Vibe: From casual hangouts to competitive sessions, the event blended entertainment with authentic community interaction.
Influencer and Community Participation
30+ leading creators, including India's top gaming personalities from the S8UL roster.
Active audience participation through live sessions, challenges, giveaways, and content creation.
Widespread organic amplification across YouTube, Instagram, and X (Twitter).
Performance & Results
Live Audience: Thousands of fans attended across two days.
Digital Reach: Massive social media engagement across platforms, reaching millions.
Creator Impact: Participating influencers reported spikes in engagement and new fanbase expansion.
Brand Engagement: All partner brands experienced strong footfall at their booths and high recall value post-event.
Why It Worked
Creator Power: Leveraging India's top gaming influencers ensured built-in audience excitement.
Authentic Engagement: Fans experienced direct, personal interactions rather than passive viewing.
Omnichannel Impact: Seamless blending of offline activations with online amplification.
Culture-First Approach: Focused on community, entertainment, and storytelling over just product showcases.
Brand Impact
This event format is ideal for:
Brands looking to connect authentically with India’s Gen Z and Millennial gaming audiences.
Tech and lifestyle brands seeking high-energy, experience-driven campaigns.
Marketers aiming to drive meaningful brand moments through creator collaborations.
Conclusion
The S8UL Gaming Festival, presented by The Esports Club in collaboration with S8UL, redefined gaming events in India — creating a community-powered celebration that blended fandom, brand engagement, and influencer culture at an unprecedented scale.