S8UL Gaming Festival

S8UL Gaming Festival

S8UL Gaming Festival

4M

Views

300M

Impressions

25000

Peak Concurrent Viewers

,

Case Study: S8UL Gaming Festival

Campaign Duration: 29th to 30th July 2023
Powered by: S8UL
Executed by: The Esports Club

Objective

  • Celebrate gaming culture by uniting fans, creators, and brands.

  • Deliver India’s largest influencer-driven gaming festival.

  • Create immersive on-ground experiences alongside massive digital impact.

  • Establish a new benchmark for creator-led, community-first gaming events.

Participating Brands

The S8UL Gaming Festival featured strategic brand partnerships with:

  • Lenovo, Intel, BookMyShow, Glance, Blue Tokai, and others.

  • Participating brands activated through showcases, experiential zones, and creator integrations.

Campaign Concept & Execution

  • Full-Scale Event Management: The Esports Club handled influencer management, brand showcases, live zones, digital amplification, activations, and broadcast production.

  • Influencer-Led Format: 30+ top gaming creators engaged fans through meet-and-greets, competitions, and live interactions.

  • Immersive Brand Showcases: Custom setups enabled experiential marketing directly to the gaming and Gen Z audience.

  • Community-First Vibe: From casual hangouts to competitive sessions, the event blended entertainment with authentic community interaction.

Influencer and Community Participation

  • 30+ leading creators, including India's top gaming personalities from the S8UL roster.

  • Active audience participation through live sessions, challenges, giveaways, and content creation.

  • Widespread organic amplification across YouTube, Instagram, and X (Twitter).

Performance & Results

  • Live Audience: Thousands of fans attended across two days.

  • Digital Reach: Massive social media engagement across platforms, reaching millions.

  • Creator Impact: Participating influencers reported spikes in engagement and new fanbase expansion.

  • Brand Engagement: All partner brands experienced strong footfall at their booths and high recall value post-event.

Why It Worked

  • Creator Power: Leveraging India's top gaming influencers ensured built-in audience excitement.

  • Authentic Engagement: Fans experienced direct, personal interactions rather than passive viewing.

  • Omnichannel Impact: Seamless blending of offline activations with online amplification.

  • Culture-First Approach: Focused on community, entertainment, and storytelling over just product showcases.

Brand Impact

This event format is ideal for:

  • Brands looking to connect authentically with India’s Gen Z and Millennial gaming audiences.

  • Tech and lifestyle brands seeking high-energy, experience-driven campaigns.

  • Marketers aiming to drive meaningful brand moments through creator collaborations.

Conclusion

The S8UL Gaming Festival, presented by The Esports Club in collaboration with S8UL, redefined gaming events in India — creating a community-powered celebration that blended fandom, brand engagement, and influencer culture at an unprecedented scale.


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Basik Marketing is the go-to marketing company for Gaming and Esports, providing comprehensive services and solutions to help you reach your business goals.

Ariba Network.

Contact Info:

Email ID – admin@basikmarketing.in

Address - 3rd Floor, No:228, 6th A Main Rd,
HRBR Layout 2nd Block,
Kalyan Nagar,
Bengaluru, Karnataka 560043

©

2025

by Basik Marketing Pvt. Ltd.

Terms of Use

Privacy Policy

Disclaimer

basik logo

Basik Marketing is the go-to marketing company for Gaming and Esports, providing comprehensive services and solutions to help you reach your business goals.

Ariba Network.

Contact Info:

Email ID – admin@basikmarketing.in

Address - 3rd Floor, No:228, 6th A Main Rd,
HRBR Layout 2nd Block,
Kalyan Nagar,
Bengaluru, Karnataka 560043

©

2025

by Basik Marketing Pvt. Ltd.

Terms of Use

Privacy Policy

Disclaimer

basik logo

Basik Marketing is the go-to marketing company for Gaming and Esports, providing comprehensive services and solutions to help you reach your business goals.

Ariba Network.

Contact Info:

Email ID – admin@basikmarketing.in

Address - 3rd Floor, No:228, 6th A Main Rd,
HRBR Layout 2nd Block,
Kalyan Nagar,
Bengaluru, Karnataka 560043

Links
The Esports Club
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Gossip
TEC Spartans

©

2025

by Basik Marketing Pvt. Ltd.

Terms of Use

Privacy Policy

Disclaimer