TEC Challenger Series at TEC Arena

TEC Challenger Series at TEC Arena

TEC Challenger Series at TEC Arena

1.4M

Views

10M

Impressions

9000

Attendance

,

Case Study: TEC Challenger Series at TEC Arena

Campaign Duration: Multiple Editions (2022–2025)
Powered by: The Esports Club
Executed by: The Esports Club

Objective

  • Build a sustainable esports ecosystem for emerging competitive players.

  • Offer consistent LAN opportunities for amateur and semi-professional gamers.

  • Create a community-first, competition-driven environment within TEC Arena at Comic Con India.

  • Strengthen The Esports Club’s role as a grassroots and mid-tier esports enabler.

Participating Games

The TEC Challenger Series featured tournaments across:

  • Valorant, Free Fire Max, Rainbow Six Siege, CS:GO, and more.

  • Open-for-all and invitation-only formats depending on the edition.

Campaign Concept & Execution

  • Live LAN Tournaments: Hosted at The Esports Club Arena inside Comic Con India editions across multiple cities.

  • End-to-End Operations: Tournament management, player hospitality, match broadcasting, stage management, and prize fulfillment.

  • Open Qualifiers: Grassroots players earned opportunities to compete live on big stages.

  • Creator Collaborations: Select editions featured creator show matches to amplify footfall and digital buzz.

  • Fan Engagement: Audience participation through meetups, giveaways, and live match experiences.

Influencer and Community Participation

  • Top gaming creators and streamers attended select editions for show matches and live interactions.

  • Grassroots players and casual attendees got first-hand LAN exposure.

  • Community-driven content amplified visibility across Instagram, YouTube, and X (Twitter).

Performance & Results

  • Player Participation: Thousands of registrations across different editions.

  • On-Ground Footfall: Massive footfalls at TEC Arena during Comic Con events.

  • Digital Reach: Tournament streams and creator content achieved strong viewership.

  • Community Growth: Strengthened grassroots player pipeline and expanded TEC’s fan ecosystem.

Why It Worked

  • Grassroots Focus: Provided an accessible LAN stage for amateur and aspiring esports players.

  • Live Event Integration: Merged pop culture (Comic Con) with esports, expanding the audience base.

  • Creator Boost: Creator matches amplified attention beyond hardcore esports fans.

  • Sustainable Format: Regular tournaments fostered long-term player and community loyalty.

Brand Impact

This event format is ideal for:

  • Tech and gaming brands looking to engage early-stage competitive players and esports enthusiasts.

  • Pop culture brands aiming to bridge entertainment and competitive gaming.

  • Brands wanting grassroots integration before scaling into premium esports properties.

Conclusion

The TEC Challenger Series at TEC Arena, executed by The Esports Club, redefined grassroots esports by delivering high-quality LAN experiences within India’s biggest pop culture convention — nurturing new talent, engaging communities, and driving the future of Indian esports.


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Basik Marketing is the go-to marketing company for Gaming and Esports, providing comprehensive services and solutions to help you reach your business goals.

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Email ID – admin@basikmarketing.in

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Kalyan Nagar,
Bengaluru, Karnataka 560043

©

2025

by Basik Marketing Pvt. Ltd.

Terms of Use

Privacy Policy

Disclaimer

basik logo

Basik Marketing is the go-to marketing company for Gaming and Esports, providing comprehensive services and solutions to help you reach your business goals.

Ariba Network.

Contact Info:

Email ID – admin@basikmarketing.in

Address - 3rd Floor, No:228, 6th A Main Rd,
HRBR Layout 2nd Block,
Kalyan Nagar,
Bengaluru, Karnataka 560043

©

2025

by Basik Marketing Pvt. Ltd.

Terms of Use

Privacy Policy

Disclaimer

basik logo

Basik Marketing is the go-to marketing company for Gaming and Esports, providing comprehensive services and solutions to help you reach your business goals.

Ariba Network.

Contact Info:

Email ID – admin@basikmarketing.in

Address - 3rd Floor, No:228, 6th A Main Rd,
HRBR Layout 2nd Block,
Kalyan Nagar,
Bengaluru, Karnataka 560043

Links
The Esports Club
Maverik
Gossip
TEC Spartans

©

2025

by Basik Marketing Pvt. Ltd.

Terms of Use

Privacy Policy

Disclaimer