1.4M
Views
10M
Impressions
9000
Attendance
Case Study: TEC Challenger Series at TEC Arena
Campaign Duration: Multiple Editions (2022–2025)
Powered by: The Esports Club
Executed by: The Esports Club
Objective
Build a sustainable esports ecosystem for emerging competitive players.
Offer consistent LAN opportunities for amateur and semi-professional gamers.
Create a community-first, competition-driven environment within TEC Arena at Comic Con India.
Strengthen The Esports Club’s role as a grassroots and mid-tier esports enabler.
Participating Games
The TEC Challenger Series featured tournaments across:
Valorant, Free Fire Max, Rainbow Six Siege, CS:GO, and more.
Open-for-all and invitation-only formats depending on the edition.
Campaign Concept & Execution
Live LAN Tournaments: Hosted at The Esports Club Arena inside Comic Con India editions across multiple cities.
End-to-End Operations: Tournament management, player hospitality, match broadcasting, stage management, and prize fulfillment.
Open Qualifiers: Grassroots players earned opportunities to compete live on big stages.
Creator Collaborations: Select editions featured creator show matches to amplify footfall and digital buzz.
Fan Engagement: Audience participation through meetups, giveaways, and live match experiences.
Influencer and Community Participation
Top gaming creators and streamers attended select editions for show matches and live interactions.
Grassroots players and casual attendees got first-hand LAN exposure.
Community-driven content amplified visibility across Instagram, YouTube, and X (Twitter).
Performance & Results
Player Participation: Thousands of registrations across different editions.
On-Ground Footfall: Massive footfalls at TEC Arena during Comic Con events.
Digital Reach: Tournament streams and creator content achieved strong viewership.
Community Growth: Strengthened grassroots player pipeline and expanded TEC’s fan ecosystem.
Why It Worked
Grassroots Focus: Provided an accessible LAN stage for amateur and aspiring esports players.
Live Event Integration: Merged pop culture (Comic Con) with esports, expanding the audience base.
Creator Boost: Creator matches amplified attention beyond hardcore esports fans.
Sustainable Format: Regular tournaments fostered long-term player and community loyalty.
Brand Impact
This event format is ideal for:
Tech and gaming brands looking to engage early-stage competitive players and esports enthusiasts.
Pop culture brands aiming to bridge entertainment and competitive gaming.
Brands wanting grassroots integration before scaling into premium esports properties.
Conclusion
The TEC Challenger Series at TEC Arena, executed by The Esports Club, redefined grassroots esports by delivering high-quality LAN experiences within India’s biggest pop culture convention — nurturing new talent, engaging communities, and driving the future of Indian esports.